Welcome to my writer's cave!
Welcome to my writer's cave!
A professional advertising and marketing copy writer. Over the last few years, my freelance copywriting career has encompassed in-house and remote B2B and B2C copywriting for a wide array of domestic and international clients in a host of varied sectors. Creating soulful brand stories, I help companies discover their brand voice and communicate their message. An SEO expert with clarity, consciousness and punch; a result-oriented content marketer with drive to create buzz and woo customers as they journey from hook to purchases; a pin-sharp copy writer with proficiency to engage and influence your consumers with articles, social and such.
Because you need more than just the right words. You need the right story and strategy. I’ll help you get there.
Mumbai, January 2020: KidZania has been a front-runner for all things good in the last two quarters with some healthy partnerships and a beautiful looking 2020 at their behest. The global edutainment park is getting even more real with its line up of recognized industry partners. The brand continues to be one the fastest growing learning and entertainment brands in the world. Having narrated the message of connoisseurs in various fields, KidZania kick starts an exciting new year by collaborating with industry leaders from across the globe.
In today’s world, it is imperative for brands to connect with children as they are the future consumers. KidZania provides a perfect platform for introducing their brand partners to millennials by promoting a distinctive approach to marketing through role-play. This mini city enables brand engagement with its young customers on a personalised level. The brand believes in creating a deep bond between their partners and the children, instead of focusing on higher ROI. The role-play activity leaves an imprint on their mind which gets them back to the brand as future buyers.
KidZania was conceptualized with the idea that today's role play would be tomorrow’s career for the child. The park benefits both parties involved, the brand partner and the child. It believes in creating a better world for the next generation by building independence, values, life skills, and teaching financial literacy. KidZania aims at rich customer experience with continuous improvement and innovation.
The year 2019 brought about some significant partnerships for KidZania India, including the popular Turkish Airlines. This makes for the very first effort made by an airline to build its establishment in the park aimed at inclining the younger generation for choosing Turkish Airlines to fly to their next holiday destination.
Another notable alliance with one of the oldest publishers in the nation, Amar Chitra Katha has added an edifying experience to this theme park. The animation studio will enable the young animators to participate in the adventures of their favourite animated characters of Suppandi and ShikariShambu. The Toonz Animation Studio at KidZania leaves them wanting to binge watch the series and movies after getting home.
New alliances with other prestigious brands such as Midday, Dainik Jagran Group, Nestle and Pantaloons have authenticity and credibility to savoir faire at KidZania; thus targeting the younger audience. Radio City’s Radio Station has been an intrinsic part of the edutainment park; thus, increasing its audience.
Mandar Natekar, Chief Business Officer at KidZania India said, “2019 was an eventful year. We had the pleasure to collaborate with noteworthy brands. While we had a great year in terms of partnerships, Kidzania is all about doing business from the heart. We would like to thank NGOs for allowing us to invite over 40,000 kids from various NGO’s to enable them to have an unforgettable experience. Through our partnerships with various skilling organizations, KidZania has been able to train and employ over 500 people annually from economically challenged backgrounds, thereby helping raise the economic stature for their families. At KidZaia there is no gender bias. We wish to create a world where both boys and girls have the freedom to choose their profession devoid of any gender prejudice. We promote narrowing of the gender gap with our activities. We now look forward to 2020 with hope of creating new strategic partnerships. Thank you kids and parents for loving us so much.”
In the coming year, KidZania plans to focus efforts on establishing the Centre of Sustainability inside the mini city. The centre would empower and nurture kids by educating them in methods of sustainable development and combating environmental issues with reduce, reuse, recycle. Their aim is to make kids aware of the possible eventualities if the environment is not preserved today through their realistic role-play activities, thereby, creating responsible world citizens.
KidZania also envisions creating an Insurance Facility to educate kids about the significance of policies to safeguard their future. At this facility, they will be taught all about financial protection and reimbursement against loses through role-play activities. Insurance companies will be able to reach the youth by creating awareness.
This scaled-down replica of a fully-operating city helps brands increase their reach by enabling kids to connect with them as they experience an early-stage illuminating exposure to real life professions. The theme park remains the largest platform for experiential marketing where brands narrate their story in a purposeful and engaging manner.
Te Quiro from Mexico!
With a vivacious ambience and good vibes, the New York Burrito Company will certainly make you forget the hustle and bustle of Mumbai. A juxtaposition of earthy flavours, traditional ingredients and creative cooking techniques, the newest 9th outlet is set to open its doors on 24th January in Matunga with a super exciting Burn to Earn Promo.
Burn to Earn Promo
Push-ups, push-ups and more push-ups! That’s all you need to win this promo. Yes, you heard us right! NYBC serves bold flavoured Mexican treats with a desi twist prepared by Chef Delio Armin Puerto Ceballos, your amigo from Mexico. The celebrated chef has especially taken measures to not only ensure that this indulgence doesn't mean a compromise to your health, but infact, in its latest launch of its 9th outlet, NYBC looks forward to rewarding every set of 9 pushups you do with a plate of full of yummy cheesy nachos at just Rs.9! 9 more (total 18) will give you a huge burrito and nachos at Rs. 99/- and guess what?! Whoever does the maximum number of push-ups will get a free supply of burritos for an entire month! So be prepared to sweat it out to earn these delicious rewards.
The Gastronomy of Mexican Delicacies
Mind-blowing Mexican food is on the list of new food obsessions in the country. A skillet of Mexican antojitos echoes zest, spice, sweet and all things good. The three essential elements common in traditional kitchens to prepare both Mexican and Indian food are mano y metate (mah-noh eeh meh-tah-teh, grinding stone), molcajete (mohl-kah-heh-teh, stone mortar and pestle) and the comal (koh-mahl, griddle). This accounts to one of the contributing factors for Mexican cuisine to become a part of the au courant food revolution in our country. From ordering flavourful Mexican food at work to dining at an upscale Mexican bistro, the much-loved cuisine has become the newest wrinkle in the food culture of India. If sizzling Mexican food is what gets you up on a Sunday morning then, The NYBC is your burrow to binge on some buena comida.
The Menu: A Melting Pot of Mexican Beuna Comido
A menu that walks a tightrope between healthy and indulgent, it offers well-travelled Mexican delicacies sure to give you a mexicogasm. The stars of Mexico guarantees to leave you licking your fingers after every bite. With delectable dishes like the burrito, burrito bowls, salads, pizzas, empanadas, quesadillas, tortilla-flavour chipotle and more, the menu offers a diverse selection of treats to choose from. A complimentary supply of guacamole, made with hass avocado, handed out with every meal for everyone adding to a healthful quotient! Cut down on those mid-meals with a spoonful of guacamole. Honestly, what better replacement for a packet of chips than a tasty burrito from NYBC? Don’t let all this talk of healthy food make you wonder about the taste. That remains as yummy as ever!
Mr. Senil Shah, Founder &Restauranteur opines, “We welcome the new year with the launch of our 9th outlet in Matunga. NYBC has come a long way since its inception. The Burn to Eat Promo will serve nachos at just Rs.9/- if you complete the target of 9 push-ups. We aim to promote and reward good health with this workout challenge. Following a good lifestyle with healthy habits enables good health. It is our endevour to promote looking after the body with healthy habits among the millennials. It has been our pleasure to serve the city with delicious, authentic Mexican food. ”
Chef Delio Armin Puerto Ceballos quotes, “It has been our constant effort to serve newer exotic food items to cater to the growing palette of our customers. At NYBC, we make our own sauces and use local produce. We infuse Mexican flavours into Indian ingredients to create culinary magic on the plate and each dish is made under a New York minute. We look forward to coming up with numerous innovative options to offer on our wide-ranged menu.”
We welcome you to our humble abode of lovingly crafted food now in Matunga. The outlet is bound to take you on a whimsical odyssey to Mexico with its blend of ancient recipes and modern innovation. The connoisseurs of Mexican cuisine, NYBC recently added a mouth-watering Guacamole Burger and Tostada Pizza to their exciting menu.
January 2020, Mumbai: Under 25, India’s largest youth brand and KWAN, India’s largest pop culture marketplace announced their partnership, aimed at acknowledging and manifesting the changing mindset of the youth. KWAN, the all-round talent management powerhouse has exceptional access to India’s leading talent and Under 25, the largest youth brand of the country, brings together a community of youth force who do not shy away from taking action about the issues that they feel strongly about, making this partnership crucial in the age of ‘Phygital’ conversations.
Kicking off with the Under 25 Summit, the partnership aims at enabling the youth to gain unparalleled insights into the creative arts through interactions with industry leaders. The biggest youth voices will address students across universities at the Under 25 Summit to inspire them to pursue their passions in the performing arts and allow brands to access the youth network by encouraging conversations with positive digital influencers and Bollywood superstars alike.
The KWAN-Under 25 partnership also aims at enabling a conversation for these brands directly with India’s youth via the Under 25 network.
Dhruv Chitgopekar, Founding Partner at Kwan said, “Popular culture in India is largely driven by India’s youth. Being India’s only youth organisation and platform that focuses on content and conversation, Under 25 is ideal ground for both the mature and start-up brand partners of KWAN to dive into. We are extremely excited to announce this partnership which shall bring the network, insight and new-media capability of Under 25 to our brand and talent roster. And through the Under 25 Summit, we are providing access to students across the country to top entertainment influencers and Bollywood superstars, who will be making themselves available to talk on how to build careers in the entertainment business and in creative fields. Together, KWAN and Under 25 are committed to bring exposure about the creative arts to 5000 campuses over the next 5 years.”
Anto Philip, Co-Founder at Under 25 stated, “Paving the way for the next generation of Indian youth, we aim to provide them a one-stop congregation to empower them to build careers in various fields such as Music, Fashion, Design, Entrepreneurship, Gaming and many more. Our partnership with KWAN will not only open doors for brands to connect with our widespread youth network, but will also provide youngsters and students access to India’s top digital influencers, Bollywood superstars and industry experts across various segments. We’re very excited to partner with them and can’t wait to further bring exposure about the creative arts to students across India’s campuses.”
The seventh edition of the Under 25 Summit will witness a plethora of influential speakers from KWAN’s roster, including but not limited to Sara Ali Khan, Rana Dagubatti, Ananya Pandey, Anupama Chopra, and many more. Conceptualized with the agenda to bring out the creative abilities that are prevalent in the youth, the Under 25 Summit creates a communal voice for youngsters to be able to learn, explore, converse and share with one another. The event provides a powerful platform to established brands and start-ups to connect and interact with India’s largest network of youth audiences.
Kwan has also facilitated a partnership between Anupama Chopra’s Film Companion and Under 25, which shall bring the exposure of “appreciation of film” to university campuses across the country.
Rana Daggubati, one of the keynote speakers quoted "I am looking forward to the partnership between KWAN and Under 25. As a student of the creative arts myself, I have seen what exposure, from a young age, has done for my development as a human being and professional. As a Film producer and investor, I know the importance of young talent in making India a global superpower in creative arts and look forward to contributing to the shared journey that Under 25 and KWAN are embarking on. I am thrilled that these two dynamic organisations are paving the way for these dialogues and exposure for India’s youth."
Over the next few years, the two organisations will strive to contribute towards driving the creative economy of India and intend to together identify the next generation of performing artists.
November 2019, Mumbai:
Natural textures, a tonal white and neutral palette, simple finishes, serene greenery – all that sums up the freshness of the Darjeeling hills, the hall mark of the brand. Spread across 650 sq.ft and an integration of a number of lifestyle spaces, this new store in Bangalore is designed to narrate the story of the brand.
Start your teavolution at the multi-sensory section:
A medley of sensory experiences – the heat, spice, aroma and tone – offered at our multi-sensory section is bound to take you on a whimsical journey to Darjeeling and Assam. An assortment of 40+ teas, a varied range of au courant teaware and exclusive tea gifts are bound to fulfil all your needs of tea tradition. Seasons and such keep adding to the list. For anyone and everyone, walking into the Bangalore store is a breath-taking one.
Brew it crazy
From the classic black and green teas to the exotic blue, this marvel offers numerous handcrafted blends to cater to all taste buds. This new one-stop for tea wonders dares to offer a menu specially designed for travellers to savour a cup of freshly brewed tea, allowing them to slow down, pull back and appreciate the surroundings. Offering the finest solution to nearly every catastrophe and conundrum, one can choose for a wide range of single-estate teas, classic favourites, iced teas, kombucha and signature blends inspired by moods, seasons and occasions.
Finer than finest tea
Taking lead as the pioneer brand for luxury tea drinking and purchasing, Teabox has managed to position itself as a connoisseur in the eyes of the customer by harvesting the best quality tea leaves and creating an unparalleled in-store experience. One of the most important success factors is that they reduced a five stage supply chain to two.
The greatness of tea lies in its origins. Handpicking lose leaf teas from over 120 estates across India and Nepal. Packaged in the heart of the tea region Darjeeling, Teabox is the first brand to use state-of-art cold chain process to seal in the freshness, delicate aromas and deliciousness. With an in-house tea tasting panel, the brand decides what goes on the catalog based on the scent, texture, colour and purity. Shipped to across 117 countries, re-creates the brand experience tied in with the specific country’s culture and practices.
Sipping tea that transcends and space! Reminisce those moments with TEABOX!
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Promoting Diversity in Traditional Male Dominated Industry
The latest study of McKinsey on diversity states – inclusion of more women in executive roles is directly correlated to value creation and better profitability. The corporate world has long debated the results of gender diversity on business outcomes. Having said that, there’s no denying that women face far greater challenges at workplace than their male counterpart. To name a few – pay gaps, the ‘mom’ effect, sexual harassment, so on and so forth. Industries such as technology, finance, the law and politics remain at the top of the list of male domination, where less than 25 per cent of employees are female.
With internet at the exposure of millennials, women leaders around the world are standing up for the cause reaching a vast audience. We see Sheryl Sandberg, COO at Facebook, at the Harvard Business Commencement Speech sharing her experience of being invited at an all-boys club of renowned businessmen as chief guest. She narrated how she politely refused suggesting that they should be open to the inclusion of the fairer gender with similar profiles. IndraNooyi, Ex CEO, Pepsicoand Priyanka Chopra, International Actress and UNESCO activist, come together on business panels such as Forbes Live to promote diversity. Yes, these powerful voices do make a difference but, is it enough? When it comes to such matters that require individual efforts to make a shift, we always hear people say that it will eventually happen.
Our expectations are too low. The eventually needs to be immediately! However, how do we make this big shift? This shift is related not only to the workforce but also, the mind set of people in leadership roles. It’s about normative acceptance rather than a regulatory procedure. By normative acceptance, I mean culturally believing in the importance of gender diversity. For instance, in Western Europe, historically the increase in the inclusion of the fairer gender in the telecommunication industry is tied to a 10 per cent increase in the market value. On the other hand in Japan, in spite of having the most liberal parental policies around the world, it also abides by stiffly-patriarchal work cultures. Thus, the idea fails in Japan.
How do we create equal opportunities? Or more importantly, how do we create mind sets to address this on-going challenge of diversity? Listed below are a few ways that can make a difference:
1) Promote sisterhood:
We are taught since childhood that the prettiest girl will get the best guy or that you have to be as thin as the other girl in the room to make an impression. These are notions that we need to part from, in order to achieve togetherness. Women are strong when they are united. Give a hand to your female colleague. Pull each other up. Be the back bone of each other and you’ll take on the show!
2) Build day care centers in the company premises:
Let’s be real, the amount of maternity leaves that most countries provide is not enough. The child is still dependent on the mother until age 10. So if we want talented, problem-solving and hard-working women to not take a career break, and jump back into the workforce that eventually helps companies grow and increase profitability then, we have to provide sufficient support mechanism. Remember, talent wasted is directly proportionate to less profits. Having said that, we cannot ask mothers to fend for everything. Being a mother is a full time job and so is being an employee. Day care centers in the premises will help find balance between the two roles, in turn, benefitting the growth of the company and increasing goodwill. World leaders are now giving importance to child help in office.
3) Don’t be afraid of failures:
Sometimes when you’re the only woman, your ideas are not so easily accepted as your male counterpart’s, better as they maybe. This leads to discouragement in few cases. But, don’t let it determine your value. Find a way around it. Present a plan that cannot be refused. You might have to work harder than the others but you will be heard.
Looking forward to creating a spring board for all women out there!
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